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Pineda Covalin x Alejandro Glatt Fashion Week Mexico 2025 — Museo del Perfume 2026

Pineda Covalin x Alejandro Glatt Fashion Week Mexico 2025 — Museo del Perfume 2026
Type: Art & Fashion Collaboration / Cultural Design Project

Description: Alejandro Glatt collaborated with Pineda Covalin, one of Mexico’s most internationally recognized luxury fashion houses, in a multidisciplinary project merging contemporary art, national identity, and high-end design. The collaboration debuted during Fashion Week Mexico — Fall/Winter 2025, presented in May 2025 at the Four Seasons Hotel Mexico City (Reforma).

At the center of the runway presentation was a commemorative astronaut suit, created in collaboration with Pineda Covalin to honor the historic moment in which Glatt sent the first Mexican papaya to the Moon.

Beyond exhibiting artwork, Glatt personally walked the runway during the Fashion Week show, wearing the collaborative piece — transforming the presentation into a performative artistic statement that merged fashion, space exploration, and Mexican cultural identity. The astronaut suit translated the lunar narrative into couture, integrating Mexican craftsmanship, symbolism, and contemporary storytelling into a garment that functioned as both fashion and monument.

Portal Papaya — XICO Edition

The collaboration extended into sculptural work through Pineda Covalin’s iconic character XICO, one of Mexico’s most recognizable cultural design symbols. For this project:

  • Glatt created a collage-based XICO sculpture, integrating layered newspaper fragments and symbolic imagery
  • A Portal Papaya made with XICO was developed, merging the papaya motif with the brand’s emblematic character
  • The work blended collectible sculpture, contemporary pop art, and Mexican heritage design

This intersection positioned the papaya within the visual language of one of Mexico’s most established luxury brands.

Museo del Perfume — Art Week Mexico 2026

As part of the collaboration, Glatt’s sculptural work Portal Papaya — “Hecho en México” was exhibited at the Museo del Perfume (MUPE) during Art Week Mexico 2026.

The piece stood as a statement celebrating Mexican creativity, production, and global ambition. During the exhibition, Marcelo Ebrard, Secretary of Economy of Mexico, posed with the artwork — reinforcing the cultural and national significance of the project and highlighting its alignment with Mexican innovation and creative leadership. The moment symbolized the intersection of art, fashion, public life, and national pride.

Cultural Significance

Pineda Covalin is one of Mexico’s flagship luxury brands, internationally recognized for translating national identity into globally distributed fashion collections. This collaboration reinforced:

  • Mexican contemporary art within international fashion platforms
  • The connection between space exploration and cultural identity
  • “Hecho en México” as a contemporary artistic declaration
  • The papaya as a new Mexican cultural symbol
  • The artist as both creator and performer within the fashion narrative

The project positioned Mexican art not only within galleries but also within runway culture, institutional spaces, and the global luxury dialogue.

Venue History

  • Fashion Week Mexico—Fall/Winter 2025
  • Four Seasons Hotel Mexico City (Reforma)
  • Museo del Perfume (MUPE)
  • Art Week Mexico 2026

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Desarrollo y Promoción

  • Análisis del inmueble
  • Estudio de mercado
  • Promoción eficiente de localidades vacías
  • Rigurosa selección de nuevos inquilinos

Venta y Renta

  • Elaboración de contratos 
  • Gestión de pólizas jurídicas 
  • Negociación y renovación de contratos
  • Optimización de cobranza de rentas
  • Gestión de cobro de mantenimiento y otros servicios
  • Reporte mensual de las rentas

Administración y Mantenimiento

  • Diagnóstico de inmuebles 
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      • Morosidad
      • Aspectos legales
      • Inquilinos 
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      • Propuestas de mejora
  • Elaboración y administración de presupuesto de mantenimiento
  • Presentación de comparativo de cotizaciones de proveedores y contratistas
  • Coordinación y supervisión de obras 
  • Atención a emergencias de mantenimiento